Microsoft’s 4th Innovation Day celebrates Living and Building Europe's Digital Future.

Government leaders, academic and industry stakeholders, and the media, will be given a sneak preview of the technologies of tomorrow. The event will house an exhibition looking at the digital future from a consumer perspective, spanning Microsoft’s future technology and newly developed prototypes in their early development stage. There will also be a small sample of our many partners who collaborate with us in the areas of banking, retail, health, government and the home. This event is an important policy forum to exchange ideas and have an open debate.

Innovation Day is also an occasion for our research labs to showcase their role in cultivating research talent across Europe. The researchers of today and tomorrow will join us at Innovation Day to explain their collaborations with Microsoft Research and demonstrate their innovative technologies and results.

Come to Innovation Day 2007 to experience the power of innovation, see the technology of the future, and understand how innovation is accelerating growth in Europe.

Microsoft Innovation Day - 4th December 2007.

Brussels Parc Cinquantenaire, 1040 Brussels
Executive Briefing Center for European Innovation
Avenue des Nerviens 85, 1040 Brussels

Hosted by Mr. Jean-Philippe Courtois, President Microsoft International

Programme:

• 10.00 > 10.30: Keynote: Framing the Market for Digital Lifestyles
• Mr. Robbie Bach, President of Microsoft Entertainment and Devices
• 10.30 > 11.30: Panel: The Digital Lifestyle has arrived. Is Europe ready?
• Moderator: Mr. Rich Hudson, CEO Science Business Publishing
• Mr. Alexander Alvaro, German Member of the European Parliament (ALDE)
• Mr. Eduardo Dias, Co-founder and Vice President YDreams (Portugal)
• Mr. Matias Myllyrinne, CEO Remedy Entertainment Ltd. (Finland)
• Mr. Robbie Bach, President of Microsoft Entertainment and Devices
• 11.30 > 12.30: Closing Keynotes
• Mr. Manuel Pinho, Portuguese Minister for Economy and Innovation
• Mr. Franco Frattini, Vice-President and Commissioner for Justice, Freedom and Security)
• 12.30 > 14.00: Networking lunch and exhibition of state of the art technology

• 14.00 > 17.00: Policy Break-Out Sessions and exhibition tours
• 14.00 - 15.30: Breakout Session 01 (click here for more info)
• 14.00 - 15.30: Breakout Session 02 (click here for more info)
• 15.30 – 17.00: Breakout Session 03 (click here for more info)
• 17.30 > 19.00: Cocktail - Commissioner Keynote
• Ms. Viviane Reding, Commissioner for Information Society and Media
    > Innovating towards the digital future: Lifestyles, society and culture

Microsoft Research Cambridge (MSRC) (U.K.)

• Innovation Stage: Invention

• Activity Focus: Basic and applied research

• Partner Approach: Internal, with numerous academic collaborations

• Who Benefits?: The open research community and Microsoft customers, through innovative products

The Microsoft Research-University of Trento Centre for Computational and Systems Biology (Italy)

• Innovation Stage: Invention

• Activity Focus: Basic research, advanced development

• Partner Approach: Collaborative, through research communities
  and institutes

• Who Benefits?: The open research community

The Microsoft Research INRIA Joint Centre for Computational Science (France)

• Innovation Stage: Invention

• Activity Focus: Basic and applied research

• Partner Approach: Collaborative, through research communities and institutes

• Who Benefits?: The open research community

European Microsoft Innovation Centre (EMIC) for Collaborative Research (Germany)

• Innovation Stage: Incubation

• Activity Focus: Applied research, advanced development

• Partner Approach: Contribution to collaborative public sector research

• Who Benefits?: Society, through government-defined research priorities

Microsoft Innovation Centres for ISV Development—Aragón (Spain), Castilla y León (Spain), Copenhagen (Denmark), and Varazdin (Croatia)

• Innovation Stage: Implementation

• Activity Focus: Partner engagement

• Partner Approach: External, supporting partner development

• Who Benefits?: Local IT industry, through direct support from Microsoft engineers

Microsoft Development Centre, Copenhagen (Denmark)

• Innovation Stage: Implementation

• Activity Focus: Product development

• Partner Approach: Internal product development

• Who Benefits?: Microsoft customers, through innovative products

Microsoft Development Centre, Sandyford (Ireland)

• Innovation Stage: Implementation

• Activity Focus: Product development

• Partner Approach: Internal product development

• Who Benefits?: Microsoft customers, through innovative products

Rare (U.K.)

• Innovation Stage: Implementation

• Activity Focus: Product development

• Partner Approach: Internal product development

• Who Benefits?: Microsoft customers, through innovative products

Microsoft Development Centre for the Tablet PC, Belgrade (Serbia and Montenegro)

• Innovation Stage: Implementation

• Activity Focus: Product development

• Partner Approach: Internal product development

• Who Benefits?: Microsoft customers, through innovative products

Microsoft Development Centre for Speech and Natural Language, Porto Salvo (Portugal)

• Innovation Stage: Implementation

• Activity Focus: Product development

• Partner Approach: Internal product development

• Who Benefits?: Microsoft customers, through local-language software

Microsoft Technology Centres (MTCs)-Munich (Germany), Paris (France), and Reading (U.K.)

• Innovation Stage: Deployment

• Activity Focus: Customer and partner engagement

• Partner Approach: External, supporting customer and partner development and deployment

• Who Benefits?: Local enterprise customers, through direct support from Microsoft engineers

Microsoft is inviting industry partners from all across Europe to present their innovative technologies at its 4th Innovation Day exhibition.

For all press enquiries, please contact:

Beatrice Flammini
GPlus Europe
beatriceflammini@gpluseurope.com
+32 (0)2 234 62 10

info@euinnovationday.com

Venue:

Brussels Parc Cinquantenaire, 1040 Brussels
Executive Briefing Center for European Innovation
Avenue des Nerviens 85, 1040 Brussels
Click here to download the accessplan (pdf file format)