March 05, 2009
GROWTH AND
INNOVATION DAY
ICT enabling today's
and tomorrow's economy in Europe


Microsoft Executive
Briefing Centre

Avenue des Nerviens 85
1040 Brussels, Belgium

The evolution of the internet has the capacity to drive innovation that has never been seen before. The ICT industry of tomorrow will create tremendous growth, revolutionising the way European citizens receive their news or manage their health, work, leisure, energy consumption and their children's education.

However, the new industry can only flourish if today's inventor and tomorrow's entrepreneur are empowered to succeed. Through the right investments, Europe can strengthen tomorrow's world leaders.

For more information and event highlights, check out the press room section.

©2009 Microsoft Corporation - Terms of Use

 Concept

ICT enabling today's and tomorrow's economy in Europe.

Government leaders, industry stakeholders, academics and the media have the opportunity to take a look at the European Research & Development technology building the future, revolutionizing the way European citizens receive their news or manage their health, work, leisure, energy consumption or their children's education.

The event hosted an exhibition that showcased web enhancing software and more importantly the potential of European talents to develop software that will be rolled out in a few years.

©2009 Microsoft Corporation - Terms of Use

 Programme

General Programme

KEYNOTE SPEAKERS

Commissioner Meglena Kuneva

European Commissioner for Consumer Protection

Commissioner Viviane Reding

European Commissioner for Information Society and Media

Alexandr Vondra

Czech Republic Deputy Prime Minister for European Affairs

INTERACTIVE PANEL
DISCUSSIONS AND DEBATES

  • Roles and responsibilities of government and industry.
  • What is the role of the industry and how can they help?
  • How will the next presidency help in driving innovation?
  • Will tomorrow’s spin-off company be armed to compete internationally?
  • What are the concerns for tomorrow’s software developers?

PANELISTS

Mr. Neil Holloway

Microsoft International Vice President
for Business Strategy

Mr. Manuel Pizarro

Portuguese Secretary of State for Health

Mr. Malcolm Harbour

MEP (EPP-ED Group)
Vice President of the SME UNION

Mr. Alain Leroy

Managing Partner Belux of Wygwam
European software developer

Programme Schedule 9:00 - 17:00

Speakers' profiles

Viviane Reding

Viviane Reding

European Commissioner for Information Society and Media

Commissioner Viviane Reding has been the European Commissioner for Information Society and Media since 2004. Prior to her current role, Commissioner Reding was European Commissioner for Education, Culture, Youth, Media and Sport in the Prodi Commission from 1999 to 2004.

Commissioner Reding started her political career as a member of the Luxembourg Parliament in 1979, where she served until 1989. During her 10 years of service, she was appointed president of the social committee and was a member of the Assembly of Benelux Parliaments and the Office of the Chamber of Deputies. She was also a city councilor of Esch-sur-Alzette from 1981 to 1999.

In 1989, she was elected to the European Parliament where she became President of the Petitions Committee from 1989 to 1992, Vice-President of the Social Committee from 1992 to 1994 and later the Vice President of the Civil Liberties and Internal Affairs Committee from 1997 to 1999.
She was also the Head of the Luxembourg delegation to the EPP group.

A journalist by profession, Commissioner Reding also worked for the Luxemburg Wort for 21 years and served as president of the Luxembourg Union of Journalists from 1986 to 1998.

Commissioner Reding holds a Doctorate in Human Sciences from the Sorbonne University, Paris.

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Meglena Kuneva

Meglena Kuneva

European Commissioner for Consumer Protection

Commissioner Meglena Kuneva was appointed European Commissioner for Consumer Affairs in January 2007 at the time of the accession of Bulgaria to the European Union. It was a double honour for her as she became not only the first Commissioner to represent her country, but also the first European Commissioner to be given exclusive responsibility for the protection of European consumers.

Commissioner Kuneva’s political career began in June 2001 when she was elected as a Member of the Bulgarian Parliament, becoming deputy Minister of Foreign Affairs, then Minister of European Affairs, and Chief Negotiator for the EU accession process. She also served as a Special Representative to the Convention on the Future of Europe in 2002/03, which was responsible for drawing up the predecessor to the Lisbon Treaty.

Commissioner Kuneva’s academic background is in law, with a particular emphasis on environmental issues and on human rights – areas in which she retains a very strong interest. Before devoting herself to politics full-time, she was a Senior Legal Advisor to the Bulgarian Council of Ministers.

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Alexandr Vondra

Alexandr Vondra

Deputy Prime Minister for European Affairs
of the Czech Republic

In January 2007, Alexandr Vondra was appointed as the Deputy Prime Minister for European Affairs of the Czech Republic.

From March 1997 until July 2001, A. Vondra served as the Czech Ambassador to the United States. In Washington, D.C., he oversaw the process of the Czech Republic´s integration into NATO, including the ratification of the Accession Protocol in the U.S. Senate. In this capacity, he was responsible for the Czech participation in the solution of the Iraq crisis.

In 1990-1992, A.Vondra served as foreign policy advisor to President Vaclav Havel. From August 1992 until March 1997, he served as the First Deputy Minister of Foreign Affairs of the Czech Republic. In 1992, he led the Czech team in the negotiations to divide the Czechoslovak diplomatic service.

From the mid-1980s, A. Vondra participated in the activities of Czechoslovakia´s democratic opposition, focusing on editorial and publishing work in samizdat (e.g. Revolver Revue) and on cooperation with opposition groups in Central and Eastern Europe (e.g.Polish-Czechoslovak Solidarity).
As was often the case for identifiable members of the opposition, after signing Charter 77 A.Vondra was forced to work in fields outside of his profession, first as a boiler-man and later as a computer programmer. In 1989, he became the spokesperson for Charter 77. In retaliation for his organization of demonstrations in January 1989 and for the petition “A Few Sentences”, he was sentenced to two months in prison. During the Velvet Revolution in November of the same year, he became the co-founder and leading member of the Civic Forum movement.

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Manuel Pizarro

Manuel Pizarro

Portuguese Secretary of State for Health

Manuel Pizarro has been the Portuguese Secretary of State for Health since February 2008. He started his political career as a member of the Portuguese parliament and member of the parliamentary commission for health. A doctor by profession, he started as a medical assistant then became the coordinator of the unit of Intermediate Care at Hospital de S. João, Oporto. He was also assistant professor in Medicine at Escola Superior de Ciências da Saúde, University of Minho. Mr. Pizarro has published several studies on hypertension and auto-immune diseases. He is also a prominent member of the Board of the Instituto Português da Juventude (Portuguese Youth Institute). Mr. Pizarro obtained his degree in Medicine from the faculty of medicine, University of Oporto.

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Malcolm Harbour

Malcolm Harbour

MEP (EPP-ED Group), Vice President of the SME UNION

Malcolm Harbour has been a member of the European Parliament since 1999. He is a member of the Internal Market and Consumer Protection Committee, of the Industry, Research and Energy Committee and Vice-Chairman of the Parliament’s Science and Technology Options Assessment Panel (STOA). His policy interests are on single market, industry and science and technology policies. Mr. H arbour takes an active role in policy groups and forums as Governor of the European Internet Foundation, Chairman of the Conservative Technology Forum and member of the Science and Innovation Policy Task Force established as part of David Cameron’s Conservative Policy Review. Mr. H arbour spent 32 years in the motor industry as an engineer, a senior commercial executive, a consultant and a researcher. He has an Engineering Degree and a Diploma in Management Studies.

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Neil Holloway

Neil Holloway

Vice President - Microsoft International

Neil Holloway is Vice President – Business Strategy for Microsoft International, leading strategies for growth and customer experience. Neil is also member of the worldwide Sales, Marketing and Services Group Leadership Team. From 2005 to 2007, Neil was President of Microsoft Europe, Middle East and Africa. He focused on improving integration across business units, addressing the unique technology needs of diverse markets and growing the software business in the region. Before 2005, Neil served as Corporate Vice President of Sales, Marketing and Services for EMEA. Since joining Microsoft in 1990, Neil has also been Managing Director of Microsoft Ltd. in the UK . He has an MPhil in Operational Research and Control Engineering and a BSc Hon. in Mathematics. In 2008, he was awarded an Honorary Doctor of Science Degree from the University of Bath.

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Alain Leroy

Alain Leroy

Managing Partner Belux of Wygwam

Alain Leroy is the head of Wygwam Belux since January 2008. Wygwam is a technology expert office with a team of 18 individuals, with 7 Microsoft Most Valuable Professionals (MVPs) and one Microsoft Regional Director (RD). Wygwam SàRL was created in France in 2003 by Mr G régoire Malvoisin and Mr Gregory Renard, respectively CEO and CTO of the company, both of whom still manage the company today. Wygwam Belux, a subsidiary of Wygwam SàRL, was created in Belgium in 2006 aiming at extending Wygwam’s expertise. The company is organized in Competence Centers, each of them being lead by a Microsoft MVP: Technology Fundamentals, Collaboration & Portal Team and Online Strategies & Tactics. Each Competence Center manager can deliver coaching, technology development and packaged services. Wygwam has a consolidated turnover of 1,3 million EUR.

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Exhibition Demos

  1. THE MICROSOFT EXECUTIVE BRIEFING CENTER (EBC) FOR EUROPEAN INNOVATION

  2. Microsoft Surface

    www.microsoft.com/surface
  3. Microsoft Citizen Service Platform Solutions

    www.microsoft.com/industry/publicsector/government/csp

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  1. MICROSOFT AND THE FUTURE OF EDUCATION

  2. Document Interoperability Demonstration

    www.microsoft.com/interop
  3. Microsoft showcases in education

    Microsoft School Technology Innovation Center (Belgium)
    www.microsoft.com/education
    www.microsoft.com/enable
  4. Connected Education Solutions

    ITWORX (Egypt - United Kingdom)
    www.itworx.com
  5. i³ environments

    Vanerum (Belgium)
    www.vanerum.com
  6. Interactive whiteboards

    SMART Technologies (Canada - France)
    www.smarttech.com
  7. Digital eLearning Content

    Siveco (Romania)
    www.siveco.ro
    www.advancedelearning.com
  8. eLearning Framework

    Sanako (Finland)
    www.sanako.com
  9. Fizzbook in a BOX (Mobile Classroom)

    iConcept (United Kingdom)

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  1. INNOVATION FOR AN ENVIRONMENTALLY SUSTAINABLE FUTURE

  2. Garbage Information Gatherer-mobile online

    tegos GmbH (Germany)
    www.tegos.de
  3. European Environment Agency

    EEA (Europe)
    www.eea.europa.eu
  4. New Automation Technology

    Beckhoff (Germany)
    www.beckhoff.com
  5. Scoring System Based on ecological factors

    Hop Cube – Imagine Cup (France)
    www.hop-cube.com

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  1. EUROPEAN PARTNERS IN INTERNET INNOVATION

  2. AdClip

    AdClip Ireland Ltd. (Portugal)
    www.adclip.com
  3. Via Tecla

    Via Tecla (Portugal)
    www.viatecla.com
  4. Media Center

    ZetaCast Ltd. (United Kingdom)
    www.microsoft.com/windows/windows-media-center
  5. Mediaroom

    ZetaCast Ltd. (United Kingdom)
    www.microsoft.com/mediaroom
  6. Windows Live for Mobile

    ZetaCast Ltd. (United Kingdom)
    www.windowsliveformobile.com
  7. Silverlight

    ZetaCast Ltd. (United Kingdom)
    www.microsoft.com/silverlight
  8. Xbox360: Innovation and child safety in the video gaming industry

    Xbox Live (Europe)
    www.xbox.com
  9. Xbox360: Innovation and child safety in the video gaming industry

    ISFE (Europe)
    www.pegi.info
    www.pegionline.eu
  10. The Voice of the European Software Industry

    European Software Association – ESA (Europe)
    www.europeansoftware.org
  11. Drunk Puppy

    Imagine Cup (Belgium)
    www.futureflow.be
  12. All your professional applications and company documents available on demand with a simple web access from anywhere at anytime

    YouSAAS (France)
    www.yousaas.com
  13. Zervice Point

    Zipper (Sweden)
    www.zipper.se
    www.enfo.se
  14. Hello World: Cool Windows Mobile Things and 6.5

    Windows Mobile Business Group
  15. European year for creativity and innovation

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  1. THE FUTURE OF THE INTERNET

  2. Research partnerships in Europe

  3. Mobile Dynamic Solutions – MDCC

    tegos GmbH (Denmark)
    www.mdcc.dk
  4. Virtual Earth

    Vexcel Imaging GmbH, A Microsoft Company (Austria)
    www.ultracamx.com
  5. MyMedia, discover Media that matters to you

    European Microsoft Innovation Center – EMIC (Europe)
    www.microsoft.com/emic
  6. The future of search in Europe

    FAST, a Microsoft subsidiary, in Oslo and Munich
    www.fastsearch.com

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  1. THE FUTURE OF KNOWLEDGE DRIVEN HEALTHCARE

  2. Online Sleep Deprivation

    BiancaMed Ltd. (Ireland)
    www.biancamed.com
  3. Integrated Tele-Health solution: built on Microsoft Healthvault

    fifthplay & Vitalsys & Wigwam (Belgium)
    www.fifthplay.com
  4. Health Financial Management

    Webcom Axperience (Czech Republic)
    www.w-a.cz
  5. Blue Light Solution

    ŽIVO T 90 (Czech Republic)
    www.zivot90.cz
  6. Innovation in healtcare with Software + Services

    Microsoft
    www.itsp.nl
  7. Mobile Patient Portal

    FiveZero (Belgium)
    www.fivezero.be
  8. The Microsoft Patient Journey Demonstrator

    ZetaCast Ltd. (United Kingdom)
    www.mscui.net/PatientJourneyDemonstrator/
  9. Higher Operational Efficiency for Healthcare Professionals

    Panasonic (France)
    www.panasonic.net
    www.toughbook.eu

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1. E-Health Innovation: Tomorrow’s Solutions for Europe

The ambition for many EU Member States to develop a new healthcare provision model will need to rely to a large extent on the potential of Information and Communication Technologies (ICT) to improve quality and efficiency of healthcare delivery across Europe. Online health innovation specifically can play an essential role in addressing issues linked to the sustainability of current healthcare systems, which are being challenged by the ageing of the population and raising expectations from patients to be more involved in their health care, as well as in the development of new systems for healthcare delivery.

The session explored how e-Health can cater to an increasing demand in relation to the overall need for accessible and affordable care. What are the innovative solutions available to address such needs? How can the private sector help provide concrete solutions to inform policy development? Also, we considered how the barriers and regulatory challenges associated with this new approach in healthcare delivery.

Moderator
  • Mark McGann, CEO Weber Shandwick, outgoing Director General of DIGITALEUROPE
Panel speakers
  • Milan Cabrnoch, Member of European Parliament
  • Ilias Iakovidis, Deputy Head of Unit - ICT for Health, DG INFSO, European Commission
  • Jan Van Emeleen, Head of Disease Management Group, AIM - Association Internationale de la Mutualité
  • Jorg Focke, Head of Innovation Centre, Asklepios
  • Octavian Purcarea, Global Solution Manager WW Health, Microsoft
  • Mark Johnston, HealthVault Program Development Manager


To view photos and videos from the e-Health breakout session, please visit the B-roll section (for videos) [external link] and the Media gallery (for photos) [external link].

2. Building a Culture of Trust Online

Concerns about the collection and use of personal data and other online risks threaten to erode public confidence in the computing ecosystem. The complexity of technical solutions and the legal framework are compounded by the speed and evolution of technologies. Why is it so difficult to help people to protect themselves? How can we achieve more security and more privacy instead of trading one for the other? These questions have led to new thinking about how we can create a more secure and privacy-enhanced Internet.

The session looked into challenges of authentication, identity and privacy-enhancing technologies as well as into privacy practices and potential transaction costs when privacy is traded off for service value. The event began with a discussion among a panel of legal and technology experts, followed by plenty of time for audience participation and questions.

Moderator
  • Henriette Tielemans, Partner, Covington & Burling LLP
Panel speakers
  • Richard Clayton, Security Expert, University of Cambridge
  • Thomas Myrup, EU Internet Policy Director, Microsoft
  • Jean-Marc Dinant, Researcher, University of Namur
  • Barbara Daskala, ENISA Expert - Information Security Risk Management, CISSP, CISA
  • Laurent Beslay, Technology Officer, European Data Protection Supervisor


To view photos and videos from the Trust Online breakout session, please visit the B-roll section (for videos) [external link] and the Media gallery (for photos) [external link].

3. Building the Future and Intellectual Property

Future developments like cloud computing and advancements in green technology will require investment and brilliant innovations from a broad spectrum of the ICT sector ― from entrepreneurs to SMEs and large companies. This breakout session looked at some of the technical developments on the horizon, and the role copyrights, patents and other intellectual property (IP) will play.

This session explored IP’s role in promoting and funding these and other technical innovations. Does IP help, or does it raise new challenges? What improvements to the IP system might be needed? What is the role of interoperability, and can standards make a difference? How can small- and medium-sized companies (SMEs) get better access and rewards from the IP system as they play their important role in building a better future?

The session began with a discussion among a panel of experts and technology suppliers, followed by plenty of time for audience participation and questions:

  • Gabriella Cataneo, IDC – The Commission Study on SMEs and IPRs – How are SMEs using IP to promote innovation and generate funding?
  • Steve McGibbon, Microsoft Regional Technology Officer, Europe – the future of cloud computing: Is IP a factor?
  • Jonathan Zuck, President, ACT – What can standards do and not do in promoting new technologies? How does this fit with IP protection?
  • Daniel Doll-Steinberg, CEO and Founder, Tribeka Ltd, UK – The role of the SME in building new technologies like cloud computing: How can IP help? What improvements are needed?


To view photos and videos from the Intellectual Property breakout session, please visit the B-roll section (for videos) [external link] and the Media gallery (for photos) [external link].

4. The future of the Online Video Gaming Industry in Europe

The session brought together a panel of experts from various sectors related to online video gaming, ranging from the developers who originally create the games, to the ‘end-user’ – the gamer. Simon Little, Managing Director of the Interactive Software Federation of Europe also discussed how we can keep our children safe in this new online environment.

Panel speakers
  • Representative from game development studio RARE – Innovation and creativity in Europe – is the online gaming industry fostering creativity and where is the new talent coming from?
  • Robin Burrowes, Xbox Live Marketing Manager, Microsoft EMEA – What’s next for online video gaming and how do we balance innovation in online gaming with child safety?
  • Simon Little, Managing Director, Interactive Software Federation of Europe – How do we keep our children safe in this new online environment?
  • Raf Picavet, gamer – The ‘end-user’ perspective on the future of online gaming. Are restrictions needed or will they hamper innovation and enjoyment?


To view photos and videos from the Online Video Gaming breakout session, please visit the B-roll section (for videos) [external link] and the Media gallery (for photos) [external link].

©2009 Microsoft Corporation - Terms of Use

 Press room

Media Alerts
Webcasts - VIP
  • Manuel Pizarro

    Secretary of State | Portugal

    Manuel Pizarro

    Secretary of State | Portugal

  • John Vassallo

    AGC & VP EU Affairs | Microsoft

    John Vassallo

    AGC & VP EU Affairs | Microsoft

  • Jan Muehlfeit

    Chairman | Microsoft Europe

    Jan Muehlfeit

    Chairman | Microsoft Europe

  • Illias Iakovidis

    Deputy Head of Unit - ICT for Health | EU Commission

    Illias Iakovidis

    Deputy Head of Unit - ICT for Health | EU Commission

  • Mark Johnston

    Business Development Manager | Microsoft

    Mark Johnston

    Business Development Manager | Microsoft

  • Ivan Erzen

    Health Minister | Slovenia

    Ivan Erzen

    Health Minister | Slovenia

  • Milan Cabrnoch

    MEP | European Parliament

    Milan Cabrnoch

    MEP | European Parliament

Webcasts - Exhibitors
  • Alain Leroy

    Managing Partner

    Alain Leroy

    Managing Partner

  • Bert Jansen

    Project Manager | European Environmental Agency

    Bert Jansen

    Project Manager | European Environmental Agency

  • Thomas Albisser

    Co-founder | Hopcube

    Thomas Albisser

    Co-founder | Hopcube

  • Remon Harmelwaard

    Sales Manager | IT Solution Partners

    Remon Harmelwaard

    Sales Manager | IT Solution Partners

  • Nele Devolder

    External relation coordinator | European Software Association

    Nele Devolder

    External relation coordinator | European Software Association

  • Gevert Nörtemann

    Management Assistant | Tegos

    Gevert Nörtemann

    Management Assistant | Tegos

  • Petra Jung

    Communication | EMIC

    Petra Jung

    Communication | EMIC

  • Pedro Seabra

    CEO, Partner | Viatecla

    Pedro Seabra

    CEO, Partner | Viatecla

  • Paulo Fernandes

    CEO | Adclip

    Paulo Fernandes

    CEO | Adclip

Webcasts - VFI session
  • Eric Hol

    CEO | Giraffe (IAMCP)

    Eric Hol

    CEO | Giraffe (IAMCP)

  • Donal Cullen

    Chief Executive Officer | Spanish Point Technologies (IAMCP)

    Donal Cullen

    Chief Executive Officer | Spanish Point Technologies (IAMCP)

  • Wojciech Wolny

    CEO | LGBS Polska

    Wojciech Wolny

    CEO | LGBS Polska

  • Nigel Gibbons

    Managing Director | Unitech

    Nigel Gibbons

    Managing Director | Unitech

  • Juan José Amor

    General Director | Nextel Engineering Systems (IAMCP)

    Juan José Amor

    General Director | Nextel Engineering Systems (IAMCP)

  • Daniel Dol-Steinberg

    CEO | Tribeka

    Daniel Dol-Steinberg

    CEO | Tribeka

  • Per Werngren

    CEO | IAMCP

    Per Werngren

    CEO | IAMCP

Technology Case Studies - Video
  • Overview

    Overview

  • GIG

    Garbage Information Gathering

    GIG

    Garbage Information Gathering

  • Cave HollowSpace

    A large scale immersive 3D Virtual Reality system

    Cave HollowSpace

    A large scale immersive 3D Virtual Reality system

  • Water Watch

    Keep an eye on bathering water quality

    Water Watch

    Keep an eye on bathering water quality

  • MyMedia

    Dynamic Personalization of Multimedia

    MyMedia

    Dynamic Personalization of Multimedia

For all press enquiries,
please contact:

Pan-European media:
Kate Lord,
Weber Shandwick Worldwide
KLord at webershandwick.com
+44 7983070255

Brussels EU media:
Beatrice Flammini
GPlus Europe
BeatriceFlammini at gpluseurope.com
+32 (0) 477 44 54 16

©2009 Microsoft Corporation - Terms of Use

 Contact

info at euinnovationday.com

VENUE

Microsoft Executive Briefing Centre
Avenue des Nerviens 85
1040 Brussels

Click here to download the access plan
( .pdf file format )

©2009 Microsoft Corporation - Terms of Use

 Archives

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20062007

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20062007

VIDEOS ( external link )

2007

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20062007

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20062007

©2009 Microsoft Corporation - Terms of Use

 Programme

1. E-Health: Tomorrow’s Solutions for Europe

The ambition for many EU Member States to develop a new healthcare provision model will need to rely to a large extent on the potential of Information and Communication Technologies (ICT) to improve quality and efficiency of healthcare delivery across Europe. Online health innovation specifically can play an essential role in addressing issues linked to the sustainability of current healthcare systems, which are being challenged by the ageing of the population and raising expectations from patients to be more involved in their health care, as well as in the development of new systems for healthcare delivery.

This event will explore how e-Health can cater for an increasing demand in relation to the overall need for accessible and affordable care. What are the innovative solutions available to address such needs? How can the private sector help provide concrete solutions to inform policy development? We will also consider the barriers and regulatory challenges associated with this new approach in healthcare delivery.

Moderator
  • Mark McGann, CEO Weber Shandwick, outgoing Director General of DIGITALEUROPE
Panel speakers
  • Milan Cabrnoch, Member of European Parliament
  • Ilias Iakovidis, Deputy Head of Unit - ICT for Health, DG INFSO, European Commission
  • Jan Van Emeleen, Head of Disease Management Group, AIM - Association Internationale de la Mutualité
  • Jorg Focke, Head of Innovation Centre, Asklepios
  • Octavian Purcarea, Global Solution Manager WW Health, Microsoft
  • Mark Johnston, HealthVault Program Development Manager

©2009 Microsoft Corporation - Terms of Use

 Programme

2. Building a Culture of Trust Online

Concerns about the collection and use of personal data and other online risks threaten to erode public confidence in the computing ecosystem. The complexity of technical solutions and the legal framework are compounded by the speed and evolution of technologies. Why is it so difficult to help people to protect themselves? How can we achieve more security and more privacy instead of trading one for the other? These questions have led to new thinking about how we can create a more secure and privacy-enhanced Internet.

The session will look into challenges of authentication, identity and privacy-enhancing technologies as well as into privacy practices and potential transaction costs when privacy is traded off for service value. We will begin with a discussion among a panel of legal and technology experts, followed by plenty of time for audience participation and questions.

Moderator
  • Henriette Tielemans, Partner, Covington & Burling LLP
Panel speakers
  • Richard Clayton, Security Expert, University of Cambridge
  • Thomas Myrup, EU Internet Policy Director, Microsoft
  • Jean-Marc Dinant, Researcher, University of Namur
  • Barbara Daskala, ENISA Expert - Information Security Risk Management, CISSP, CISA
  • Laurent Beslay, Technology Officer, European Data Protection Supervisor

©2009 Microsoft Corporation - Terms of Use

 Programme

3. Building the Future and Intellectual Property

Future developments like cloud computing and advancements in green technology will require investment and brilliant innovations from a broad spectrum of the ICT sector ― from entrepreneurs to SMEs and large companies. This breakout session will look at some of the technical developments on the horizon, and the role copyrights, patents and other intellectual property (IP) will play.

This session will explore IP’s role in promoting and funding these and other technical innovations. Does IP help, or does it raise new challenges? What improve¬ments to the IP system might be needed? What is the role of interoperability, and can stan¬dards make a difference? How can small- and medium-sized companies (SMEs) get better access and rewards from the IP system as they play their important role in building a better future?

The session will begin with a discussion among a panel of experts and technology suppliers, followed by plenty of time for audience participation and questions:

  • Gabriella Cataneo, IDC – The Commission Study on SMEs and IPRs – How are SMEs using IP to promote innovation and generate funding?
  • Steve McGibbon, Microsoft Regional Technology Officer, Europe – the future of cloud computing: Is IP a factor?
  • Jonathan Zuck, President, ACT – What can standards do and not do in promoting new technologies? How does this fit with IP protection?
  • Daniel Doll-Steinberg, CEO and Founder, Tribeka Ltd, UK – The role of the SME in building new technologies like cloud computing: How can IP help? What improvements are needed?

©2009 Microsoft Corporation - Terms of Use

 Programme

4. The future of the Online Video Gaming Industry in Europe

The session will bring together a panel of experts from various sectors related to online video gaming, ranging from the developers who originally create the games, to the ‘end-user’ – the gamer. We are also delighted to be joined by Simon Little, Managing Director of the Interactive Software Federation of Europe who will discuss how we can keep our children safe in this new online environment.

The session will bring together a panel of experts from various sectors related to online video gaming, ranging from the developers who originally create the games, to the ‘end-user’ – the gamer. We are also delighted to be joined by Simon Little, Managing Director of the Interactive Software Federation of Europe who will discuss how we can keep our children safe in this new online environment.

Panel speakers
  • Representative from game development studio RARE – Innovation and creativity in Europe – is the online gaming industry fostering creativity and where is the new talent coming from?
  • Robin Burrowes, Xbox Live Marketing Manager, Microsoft EMEA – What’s next for online video gaming and how do we balance innovation in online gaming with child safety?
  • Simon Little, Managing Director, Interactive Software Federation of Europe – How do we keep our children safe in this new online environment?
  • Raf Picavet, gamer – The ‘end-user’ perspective on the future of online gaming. Are restrictions needed or will they hamper innovation and enjoyment?

©2009 Microsoft Corporation - Terms of Use